Behind
the Scenes

2026 is off to a flying start at PLAYzone. Here's the highlight reel — summer day camps, the global Esports Nations Cup, Jakub "Kany" Jícha and Lando Norris with his skin collection.

We introduce the studio technology at the Vodafone PLAYzone Arena, meet our agency's new marketing director and find out which Olympic champion would love a skin in Fortnite.

The tense anticipation during the first hours of the event, when the hall is just filling up, never even hit me this time. Not because I didn't care — quite the opposite. I simply didn't get a chance to feel it. The moment Pavilion P opened, we went from zero to a hundred and jumped straight into full festival mode.

The Gaming Festival – Czech Championship kept growing and growing until it turned into a fifteen-year-old who'd be picking up his ID card this year. Yes, he can be tricky at times — but the team and I are genuinely proud of him.

A quality education is undeniably one of every parent's top priorities. While our gaming activities sit more comfortably in the entertainment bucket, we're increasingly moving into education too — interest from schools in the Vodafone PLAYzone Arena keeps growing.

The first visitors to this year's Gaming Festival – Czech Championship have already bought their tickets. What does that mean for you? It's the perfect time for us to meet and craft a stand-out activation that will be seen on-site by around 30,000 people.

Summer brings new impulses, and we at PLAYzone have decided to refresh how we talk to you. Welcome to our new partner-newsletter format — cleaner, more inspiring, and focused on how our projects and partnerships deliver value to you and to the community.

After a long 29 months, SINNERS notch up their first Tipsport Czech Championship CS trophy — and celebrate a championship win in Counter-Strike 2 for the very first time.

Memories from Brno are still fresh, but the players have already set off on their next journey through the Tipsport Czech Championship CS. At the finish line we'll crown a new champion who'll take the biggest slice of the nearly CZK 2,500,000 prize pool.

I'd like to thank you for all the support you gave us in 2024. Your trust lets us grow the agency and keep bringing more and more interesting projects to life. Let's look together at what 2024 delivered in numbers.

This year's National Championship is behind us and, as every year, we're taking away plenty of great memories.

Three Tipsport MČR CS tournaments delivered a golden hat-trick for Dynamo Eclot.

The first Samsung MČSR mobile gaming stop of the year is successfully behind us. Fans of Teamfight Tactics — and especially Brawl Stars and Jakub Destro — completely filled the Vodafone PLAYzone Arena.

Škoda Vision arrived not only in Gran Turismo, but also at the Vodafone PLAYzone Arena, where we got to unveil this game-changing reveal.

The Tipsport Grand Slam now has its holder. Dynamo Eclot are taking home the record CZK 2 million prize for winning five out of eight consecutive Tipsport MČR CS tournaments.

We want to bring our viewers the best esports. That's why we're broadcasting the biggest global Counter-Strike 2 tournament with Czech commentary, exclusively on our Twitch channel.

Let me take this opportunity to thank you for the trust you placed in us last year. Your support helps us grow our agency and prepare ever more interesting projects.