// Our services

PR for
the gaming
community

Gamers spot a fake in seconds. We know how to talk to them — authentically, naturally, and with results.

// about this service

Reaching gamers
right is not
easy

Reaching the gaming community the right way is a tough brief for many brands. Gaming fans pay little attention to traditional marketing channels and spot in seconds when someone is only pretending to be a gamer. Building a PR campaign that feels authentic and actually resonates with a gaming audience can be harder than it looks.

We've spent years running media communications and have worked on dozens of campaigns — including leading the media campaign for the launch of Arcane, the series set in the League of Legends universe.

PR in the gaming community
// why media matter more than ever

PR in the age
of AI

ChatGPT leans more on your owned channels, while Gemini — whose market share keeps climbing — pays more attention to how trusted websites talk about you. That's why the right PR mix remains essential for your brand. Visibility in independent media now plays a bigger role in that mix than ever before.

// a new dimension of PR
Your brand as a trusted source

Modern AI models increasingly draw on content published by websites with a long-standing strong reputation. News outlets are among the most trusted sources of all. The more high-quality mentions your brand earns in relevant media, the more likely AI is to recommend you to a potential customer.

Relied on by: Google Gemini ChatGPT Perplexity
// what we offer

PR services
for gaming

With a broad team and strong backing, we connect your communication activities so they match your specific goals.

Ongoing media relations

Systematic management of how your brand shows up in the gaming community. We build relationships with editorial teams and secure consistent presence in the outlets that matter.

Project launch communications

Campaign communications for launches of new products, games, services, or events. We make sure you get the right visibility at the right moment — exactly where your audience spends its time.

Media strategy consulting

We help you set the right communications strategy for the gaming segment. We'll advise where and how to communicate so your message delivers results — not just reach.

Social media management

Content creation and community management for your social channels in a gaming tone. The gaming community demands a specific approach, voice, and insider knowledge — we have all three.

Copywriting

Words that resonate with the gaming community. Press releases, articles, product descriptions, social posts — all written by people who genuinely know the gaming world from the inside.

Non-traditional activations

Beyond the standard formats, we offer custom gaming tournaments, influencer collaborations, and activations inside the community itself — places traditional advertising simply can't reach.

// why us

Smart advertising
is the backbone
of a brand

With strong backing and a wide network of contacts, we connect your communications activities to match your specific goals and reach exactly the slice of the community you care about.

We work with gaming editorial teams, influencers, teams, and communities. We're not an agency that learned gaming from slide decks — we're part of that world.

Why PLAYzone
// get in touch

Want to reach
the gaming community?

Drop us a line and we'll talk about how to introduce your brand where gamers actually live. We're happy to put together a no-obligation communications strategy.

Contact us
We are part of the group Logo of the Prima media group — we are part of the group We are a member Logo of the Czech Esports Association — we are a founding member We are a member Logo of the Czech Association of Esports (CAE) — partner organization