On sale now!

Dear partners, colleagues and friends, the first visitors to this year's MČR gaming festival have already bought their tickets. What does that mean for you? It's the perfect time for us to meet and put together an attention-grabbing activation that around 30,000 people will see on site. We don't just rent out exhibition space. If you'd like, the PLAYzone team will handle the whole production for you — from the initial concept and build to on-site management during the event. We'll turn our 15 years of experience into your marketing advantage.

A studio that speaks your brand's language

Ever heard of the 3-second rule in marketing? That's all the time you have to grab a viewer's attention. In a fast-paced world, first impressions decide everything. That's exactly why we designed the studio at the Vodafone PLAYzone Arena so your brand stands out in every shot. We tailor the space entirely to your needs — tune the lighting to your brand colours and place graphics where the viewer's eye naturally lands. You can book the whole studio or just parts of it: the host desk, the casters' desk, or the fully virtual stage. See for yourself in our new showreel.

Number of the month: 99

For the third summer in a row we ran day camps that blend sport with video games. This year 99 kids took part, spending five days full of games and activities with instructors from FTVS UK (Charles University's Faculty of Physical Education and Sport). I'm glad we can keep busting the myth that gamers don't like sport. Quite the opposite — they're no strangers to getting active.

Coffee with Tonda

Last month we took you behind the scenes; today we're grabbing a coffee. That's where you'll most often meet the newest addition to our team, Tonda Pánek. Over a cup, Tonda can walk you through how to work with the esports and gaming community and how your brand can connect with younger audiences. Beyond games, Tonda is also great company for a chat about camping or electric cars — he's a big EV fan and swears by his Tesla. He's also part of the Karvinští srdcaři association, which showcases everything Karviná has to offer. Want to meet Tonda in person or online? Connect with him on LinkedIn — he'll happily talk through how to break into the world of gaming.

Caught our eye: When one click costs millions

Esports can be ruthless. At the Esports World Cup in Riyadh, Polish chess grandmaster Jan-Krzysztof Duda misclicked and immediately resigned the deciding game. With it went his shot at a top finish in a competition with a total prize pool of nearly 32 million Czech crowns. A tragedy for one, a historic moment for another. That's exactly why fans love esports — it delivers moments we'll remember for the rest of our lives.