Gillette stage at the MČR Expo 2019

Within the frame of MČR National Championship in computer games we have prepared a uniquely branded National Championship in League of Legends for our new partner Gilette. The championship comprised an online qualification phase. A unique Gillette stage was built specially for the competition of LoL teams competing for the title of a Czech national champion. The tournament was fully covered by a professional live stream. The entire activity was supported by an online marketing campaign connected to the sale of Gillette products through Alza.cz and Alza.sk.