Christmas with WD_BLACK

For our client Western Digital we implemented a completely unique three-month campaign, during which we built a case-mode computer based on WD_BLACK products and branding of this brand. Subsequently, we created a website that promoted it together with other client products, but mainly served as a place where it could be won if you purchased a selected product WD_BLACK. For the whole activity, we also created promotion in the form of YouTube advertising (151,000 views), advertising spaces and articles on PLAYzone (585,000 views), Facebook and Instagram promo (502,000 reach), product placement in the TV show COOL Esport (62,000 views), commercials and live inputs on the Czech Championships stream in computer games (1,050,000 views) or social networks of influencers Ta Alžběta and Dev1 (166,000 reach).

You can learn more about this unique project tailored exactly to the client at https://wdblack.playzone.cz/.